How are new technologies affecting the ways in which we consume films?

New technologies are affecting the way in which we consume film because due to computers we can now watch films online without having to leave our homes to see a new film. Cinema going is still high, however due to the new technology 11.1% of film consumption is by watching films recorded on TV. The rise in percentage on how many people watch films illegally makes it harder to profit from film as less people go to the cinema as they can watch new films from the comfort of their own home. Due to technology the new most popular way of film viewing is on live television as you don’t have to go anywhere to watch it and you can store and record films to watch any time you like. Online streaming has led to a higher percentage of 5.5% of 16-24 year olds who now use it to watch new films, this shows that this age group would rather watch films online as it is free and because they use technology so much very easy to access. However the percentage of 16-24 year olds who go the cinema is also a high percentage as it is a social activity for them.
                                     New technology such as 3D films bring more and more people into the cinema whatever age group they are, this is because it makes film viewing exciting. Also you wouldn’t be able to get the same effects through online streaming meaning the cinema becomes more popular. They have generated £241.8 million in the UK proving how popular and profitable it is. Like all technology cinemas are progressively changing and have done throughout 1999-2010. Multiplex screens have been brought into the UK from 1999 this shows that although new technology has affected the ways in which we consume films there is still a high demand for cinema going as 75.4% of screens in 2010 are multiplex.  
                                      The profitability of the video/DVD market has slowly risen from 1999-2004. This shows that the more technology had advanced the more it was used. From 2004 to 2010 It was uneven meaning that more people are starting to watch films online so therefore they don’t need to buy DVDs. By 2010 the figures dropped dramatically as there was a less demand for renting DVDs as they can be accessed with the new technology in other ways without having to pay. For example films can be accessed via live television, online streaming, recorded television, piracy, or legal downloading. The figures for the total audience for feature films on television has a huge effect on the way we watch film as 4 million people use digital TV to watch films meaning less people will go to the cinema. Film consumption at home is changing because there are now so many different ways of consuming films that it is more possible to stay at home instead of leaving your house to watch a new film.