How has Working Title adapted to changes in the film industry?

How has working title adapted to changes in the film industry?
Working Title, like everything, has adapted to big changes and developments in the film industry. Originally founded by Tim Beven and Sarah Radclyffe in 1984 it continually progressed producing many popular feature films, making a profit of £17.8 million in 2004 alone. Among the company’s many films, Richard Curtis was best known for writing Rom-Coms such as, ‘Love Actually’, ‘Bridget Jones’, ‘Four Weddings And A Funeral’ and ‘Notting Hill’. ‘Love Actually’ is an example of a film which was packaged to appeal to particularly the US market, featuring the popular typical British actor Hugh Grant who sells the film himself as romantic comedies written by Richard Curtis and starring Hugh Grant have provided Working Title Films with a massive profit.  Set in London with many shots of Buckingham Palace appealed to the US market as it a big part of British Culture. Also the mix of British and American actors makes the film appealing to an international audience. 
                                                                The way Working Title packages its films increases DVD sales as popular actors are included in the films which appeals to the audience, also being one of the most successful British companies influences people to want to watch the films as they must be pretty good. Another key feature of Working Title which increases DVD sales is its choice in genre, as it is never controversial and is well liked for the majority audience. Another way the films are packaged for DVD sales is the way in which they are aimed for the international market meaning an increase in DVD sales as the films are global. An example of this is the film Tinker Tailor Soldier Spy; the filming locations are in Hungary, Turkey and England as well meaning that this film is aiming to appeal to the European market by showing different locations. Directed by a Swedish director, financed by France and a great British cast, Tinker Tailor Soldier Spy is marketed to the European market. It shows that European film makers can now finance big productions independently.
                                                                Whether you prefer to watch films at a cinema or at the comfort of your own home there will always be films available for everyone to see, although many people like to illegally download there films, cinema going is still popular. A current Working Title film which is shown in the local multiplex Vue, is 'Johnny English Reborn' it is a sequel and is an action/comedy with a popular actor added to create the package, Rowan Atkinson. The budget of this film is currently N/A, however an example of another  Working Title film is 'Paul' which has an estimated budget of $40,000,000, showing that the CGI effects in this film increased the budget. This film is an adventure/ comedy with a bit of Sci-fi in it as well, appealing to a wide range of people. As A list actors are also included in this film it some people may watch it to see the actors, Nick Frost and Simon Pegg who are known for being in popular comedies. 'Nanny McPhee and the Big Bang' is another popular Working Title film aimed specifically at children and families with its comedy/fantasy genre. Like a lot of Working Title films it contains well known faces to increase the popularity of it, for example Emma Thompson and Bill Bailey. It has an estimated budget of  $35,000,000 showing that a lot of money went in to this film to make it a success and make the special effects realistic. 
                                                             Tinker Tailor Soldier Spy, a British film produced by Working Title was not financed by  Universal, as they were not prepared to take the risk, Studio Canal of France financed this film instead. Reasons for Universal not wanting to finance this new film could be due to the fact that they want a film that they are positive will be popular for a wide audience and will bring in a big profit. Tinker Tailor Soldier Spy is an ambiguous film meaning it isn't for everyone and isn't a typical Working Title film like Love Actually that a lot of people would go to see. As soon as international production company's got a look at this film and saw it as a success Universe took control and decided to distribute Tinker Tailor Soldier Spy in the UK. The estimated budget for this film is 30 million US dollars showing that being financed by a big production company is vital. 
                                                        A particular Working Title title film which has been packaged to appeal to global markets is the film 'Wild Child', a cast of American actors and British immediately broadens the audience and creates an international market. Financed by Universal this film had a estimated budget of $20,000,000, and was distributed internationally as well as in the UK. Other key features of this film include the Rom-com genre targeted to appeal to all audiences meaning it widens the target market. Showing a stereotypical view of a posh English boarding school, it shows what international viewers would expect to see.
This film reminds me of the film 'Mean Girls' clashed with the English chick flick  'St Trinian's' and filled with cliches, meaning that it adds a taste of what English Rom Coms are like to American ones to widen the audience and appeal to a global market.